What are the Hidden Costs of Content Marketing? Top 5 Tips For Content Marketing.

When you calculate the cost of content marketing, you consider the work and promotions and you miss out on the tools you need for content creation and preparation. Content marketing involves writing but writing, you need articles and you also need to publish content on different platforms.

Here is a list of tools you need to buy to market your content.

 1 # Content testing

The upgrade may be for search engine spiders but the content is designed for viewers.There should be a data-based content marketing strategy. The data will show how your content is reviewed and rated by the target audience. It will help to refine your content and streamline the strategy to meet your business goal.

Google Analytics is a good tool but it may not reach your expectations. But it can improve results when used with other tools like Hotjar, Crazy Egg, Bizible and TrackMaven. Google Analytics will close the gaps left by these tools.

2 # Research

Content research is a must for writing content marketing and doing research requires certain tools. I have divided the content research into three broad categories for your convenience.

Competitive research: Examine which topics your competitors write on; read their articles and go through the content format for ideas.

Topic research: Includes research on keywords; scanning social media pages; read industry-related publications and do all that can help to find relevant content titles.

Research on published content: Requires study interviews from industry captains and professionals; paid items; voting data; attending webinars and forums.

There are tools all over the search and fortunately not all of the tools are paid for but you still budget to buy research tools.

3 # Project management

Content marketing involves content editing, document sharing, editing and commenting on published content. Using project management tools can help organize content management work. You will need a tool to interact with your team. You will need a tool or work alone.

Google Calendar and Google Drive are great project management tools. They are free and can be used to create a calendar for editing and file sharing.

4 # Content enhancement

Creating quality content requires discussing ideas and a lot of work for reading, writing and editing. You can hire more editors at work but it is better to have tools that can help create better content.

The following are some tools that can help you to prepare content

• Content acquisition tools can select third-party content according to your needs
• Ideation tools will help organize research work and discover new ideas for writing content
• Editing tools can check grammar and sentence structure and make corrections
• Advertising tools to organize your content for publication and promotion
• Since most of the tools have free versions for basic users, you do not need to worry about the cost of the tools but you should also be ready to buy paid versions of the tools.

5 # Design

Did you know that over 80% of online marketers use visuals for their content and use tools to create attractive visuals? You cannot deny the importance of these tools in creating quality content as you will want to follow trends. Visuals can make your content more attractive and engaging.

Conclusion

Content marketing has improved and it has reached a point where you need to be committed to content published on the web. Or it can be said that marketers have become increasingly focused on results. They want content to play a significant role in digital marketing and can only happen if content marketing is considered important and done in an organized way.