You should have heard of a quick article started by Facebook years ago. It is an integral part of the social media platform we have introduced to solve slow loading issues on the mobile web. These quick articles are specially designed for all size publishers. Actually working with news publishers and content publishers. In this blog, digital marketing experts will briefly guide you through its key features. Check this out -
Introduction to Facebook Instant Articles
Launched in 2015, social media company, Facebook has continued with the same Google theme for AMP-like feature. Finally, Facebook has lifted the curtains to its new feature Instant Articles available for all size publishers. In Feb 2016, an urgent news announcement was made but was actually made operational on April 12 during Facebook's F8 conference.
It is actually an HTML5 template that is specially designed to be friendly to many mobile operating systems like Android and iOS. Allows articles to load 10x faster than normal article feeds. It also makes the learning experience greatly improved for users. The user will surely feel the visually enhanced visual content that tells the story structure.
How to Create Instant Articles on Facebook?
The following are the steps directed by social media marketing professionals who will assist you in creating articles right away -
- Sign up for your FB account
- Join the program
- Select the article page you want to use
- Claim your URL, this will be used for all future posts
- Sync blogs and instant articles using FB publishing tools
- Customize the style of articles as you choose when setting up a page
- Posting your feed for review
- Verified by Facebook
- Finally, set up a statistical account to track user engagement.
No second thought, FB IA reduced the amount of robot spam to a number of articles and blogs. It also increases the speed of articles; users are now experiencing the fastest uploading of time-saving content on a large scale.
Benefits of Facebook Instant Articles
You must be wondering about the benefits of FB IA. Well, here we will discuss its benefits in detail -
High Speed Loading
We all know the number of Facebook mobile users, apparently, is very high. Many FB users are over the phone to use this social media platform. The launch of the IA allowed its users to read such content quickly. It is easy to identify such immediate topics by seeing a ‘lightning’ sign.
Improved interface
"The higher the user experience the better the interaction". It is quite true that a rich interface plays an important role in holding users to the page. FBIA comes with a rich interface that provides attractive images, instructional videos and much more to engage its users for a long time.
Publish Direct From CMS
This is a unique feature of FB and helps save time by publishing instantly from Content Management System. You can also add almost all features by simply using HTML similar to the one you used in the original content. This can be helpful for photos, videos, and other interesting content.
Restrictions on Facebook Instant Articles
Sharing restrictions
This is also a fact that you can only share your content on Facebook and Twitter. This is one of the biggest issues for FB IA.
Sharing Number Not Available
You cannot count the sharing you have made with your content. However, it is not a major shortage but of course it is surprising to many of us.
It's Not Easy To Set Up
Without any technical knowledge, you may find it difficult to set up a Facebook Instant Article.
Conclusion:
Lastly, we can only say that it all depends on the goals and business model you have as a publisher. The blog with the above information was written by Facebook marketing experts of e-Definers Technology. Keep visiting this space to find out more.
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