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13 Essential Excel Strategies for Advanced SEO Analysis

13 Essential Excel Strategies for Advanced SEO Analysis


Many SEO experts know that Excel is one of the most useful tools in their work. This blog post will highlight 13 important strategies that make your use of Excel even more powerful. These tips are perfect for those who are just starting to use Excel or those who want to take their skills to the next level.


1. Looking V and looking H

This is a very useful formula used to find the same values ​​in two different widths. For example, you can use this feature when searching for a city name in the H lookup list.


Excel also allows you to do the opposite, that is, find an unknown phone number based on a city / region or zip code (V lookup). To make these formulas work properly, use excel.net enter your search name in cell A and the two lists in cell B: D.


Then drag it down until all the cells you wish are filled with data. If you are using VLOOKUP () the TRUE function type in the last argument - the variation of the index. This will replace the exact value of the left value, FALSE automatically if left out.


2. IFERROR ()

This formula is one of the most useful Excel strategies for advanced users in net excel. It helps you to remove #N / ​​A errors that are commonly found in Excel spreadsheets with multiple formulas. The main function of this formula is to reset the value instead of showing the error if there is a problem with your original data.


This strategy will help solve problems when using conditional IF functions or comparison operators such as "bigger than." You can use it anywhere, but it works best especially when combined with SUM () and AVERAGE ().


3. TRIMMEAN

If you want to calculate the value without zero, then the TRIMMEAN () function is created for these purposes. Calculates the average value after subtracting cells containing zero values ​​in both conclusions in the calculation.


It can be used instead of the AVERAGE () function in most cases. For example, if you want to find the percentage increase or decrease between two points, then this formula is suitable for that. The only downside of TRIMMEAN () is that it does not work with non-numerical data types such as text or logical values.


4. COUNTIFS (), SUMIFS (), and AVERAGEIFS ()

This Excel strategy will help solve problems when using IF conditional tasks simultaneously. COUNTIFS (), SUMIFS (), and AVERAGEIF () are basically the same, except that they use a range of different terms depending on the purpose, but their behavior is exactly the same. They allow you to add additional features to your formulas to make them even more useful.


5. ILOGU () & LN ()

This Excel formula calculates a number logarithm using the base e (natural log) or based on any other specified value. This strategy is very useful for SEO professionals who often need to calculate page ranks, index rankings, etc. The first argument determines which version you will use - the native log or any custom. LN function means “log_e,” so it's easy to set your own calculator with this formula as well.


6. ABS (), INT (), ROUND (), CEILING (). FOUNDATION (); TRUNC ()

These are some of the common mathematical functions that have been built into Microsoft Office packages from their original versions but are still widely used by users worldwide for their excellent performance. They are easy to use and can replace many functions that do exactly the same thing but have complex syntaxes, making them unusable.


7. ISERR (), ISERROR ()

These two Excel formulas allow you to check whether a value is incorrect or not before using it in your formula. They look almost the same because the first one returns TRUE if there is an error while the second one shows #NAME? error instead of the actual result from the calculation.


This method may seem unnecessary, but at least now you will be able to use different actions based on the results returned by these tasks and to display relevant alerts about possible errors during your analysis. In other words, this strategy helps to improve data security and helps prevent unintended consequences from your reports.


8. MATCH ()

This function returns the relative position of an object in width based on the same value. This strategy is useful when working with information sites where you have to edit records on certain conditions before you do the math. The MATCH () function returns 0 if not the same, which makes it very different from INDEX () or IF functions which returns the #N / ​​A error instead.


9. LEVEL (), PERCENTILE (), FREQUENCY ()

These are advanced mathematical formulas used for complex analysis such as distribution, percentage, etc. They work almost identically but differ in syntax and purpose. You can use them together whenever needed because they do not cancel alone as all of these Excel strategies work on different data scales. As always, make sure you understand the results you will get before applying any of these formulas in your workbook.


10. PERCENTRANK () and RANK ()

These Excel strategies are very similar to each other, and both return a percentage of the stated value within the range. The only difference is that the PERCENTRANK function returns real percentages while RANK calculates approximate numbers, which may be useful when you do not have high accuracy requirements or need to compare thousands of data points at once, but, again, make sure you understand the result. you will find in this formula as it can affect some of the math greatly.


11. MIN (), MAX (), LEN (), MID (), TRIM (), VALUE ()

These are some of the basic tricks that can be used by most users but can also make your job easier. For example, if you have a large table full of product names and IDs that should not be included in the final report, combining MIN () and MAX functions into one formula will allow you to quickly delete those records in the data range.


Also, the MID () function can be useful if you want a specific component of a character as it returns a certain number of characters as the argument does not exceed the text length. In other words, this strategy allows for faster removal or replacement without the use of additional traps, much easier than working with large tables.


12. FREQUENCY (), PERMUTATIONA (), COMBIN (). Forecast (). Trending ()

These are some of the advanced Excel mathematical strategies that need to be carefully analyzed before using them to avoid incorrect calculations. The main purpose of these activities is to predict future prices based on previously collected data that may be useful when you need to make predictions or analyze trends in your industry.


Although it sounds very similar, each of these Excel formulas has their own syntax and works in a wide range of sizes, so always double check how they should be used before using this strategy.


13. AND (), OR ()

These simple logical operators can help improve the quality of your reports by avoiding negative results from complex statistics. For example, if you have several columns full of numbers but some of them contain correct information, using AND operator will allow you to apply a specific action to all cells that contain errors while leaving some untouched.


Excel is a powerful tool that can make your work easier if used properly. Applying any of these strategies will help you avoid spending a lot of time on analysis and focus more on small but necessary tasks. As always, make sure you understand what the outcome is coming back for each formula so that there are no unpleasant surprises in the future.

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