A detailed analysis of search engine results pages shows 11 different types of formats / content types but also found that only 10 types work best in SEO. An online marketing enthusiast should know what these types of content are and how to choose the right content type to improve search results.
10 Content Formats Appear Always Like Top Google
The list actually contains 11 types of content but one is removed from the list as it does not contain a large amount of SEO. It is PDF or PowerPoint text. It is not that PDF files and PowerPoint presentations do not have user value but these files are difficult to open on other devices other than computers. Specific applications are required to open PDF files on mobile phones and tablets. Also, PDF and PowerPoint files are not easy to use but are convenient.
Some of the formats in the list are:
- Blog posts
- Temporary content that stays green
- Long-term content
- Image and visuals
- Detailed list and rich information
- Interactive tools and content
- They live in a broad class
- Multi-page Guides
- Complex data or information
Video
These are the ten different types of content used in online marketing. Each type fits a specific need and is for online advertisers to choose the right content type for their projects.
Which Format Should You Use For Your Project?
The big question is and online advertisers should ask this question to them when creating content for marketing and promoting websites. The question can be answered by answering three more questions. Or it could be said that there are three factors to consider when trying to match the different types of content to your marketing strategy.
What Is the Detective's Purpose? What Are They Trying to Achieve?
Content should match the search but if it is a simple navigation or action then no content type will match the search. Many types of content are relevant to search related information about product, service, product, individual, styles, and business.
Searches can be divided into different categories namely:
- Answers to certain questions
- Comparison of different products / services
- The insight provided is different
- Searching for information out of curiosity and conspiracy
- Scientific and professional research
- Multi-stranded search
These are not only search types but mot mot types. Every online advertiser needs to ask him or her a question as to which search is most performed and who the people are doing. It will help advertisers narrow down their content and list of strategies. Matching content type with a search query is required in search advertising and therefore depends on the quality of the match.
What exactly appears on the search result page?
The content of the SERP can be divided into two broad categories which are displayed and the format used. Content may be informative or may lead the searcher to make the search more complex.
Here are the different types of content that are featured in SERPs:
- 10 blue links and potential direct search ads from images of the business that the searchers are looking for
- Visual images or galleries are really sophisticated data presented in a fun way to help viewers. Drawings are also used to describe trends
- It could be a piece of news or the latest information or an update related to an event or business
- Videos are used for target audience communication so videos are also shown in the SERPs
A search result can be an answer to a specific question or an in-depth search conducted on a particular topic. It reflects the complexity of the search and also provides an accurate idea of the number of people seeking information. The search result can be a short article or blog
Links and maps are also displayed in the SERPs. They are used to track objects and natural activities such as hurricanes. Or maps can be used to show the presence of specific businesses
It is very difficult to classify content into certain categories as the forms are constantly changing according to needs. Sometimes one type of content is presented in different formats to suit the individual needs of the searchers.
The third and final question / factor in determining the content of a particular marketing strategy
What will go with the two groups - my audience and their influences?
These are two questions that are integrated into one as the purpose is to compare the content and strategy. This question can be answered in a number of ways:
Devices used to search for information and how information is sought. If someone is looking for information on a tablet and is on the move he would prefer to have instant information he can capture without interrupting his focus on his path.
If there is a lot of information then it is best to break it down into separate pages and give each page a header. It is like making a multi-page guide with a collaborative search tool in the guide.
And, remember
If you are searching for new and interesting content formats
Or
The searcher is interested in something we are familiar with or most confident about
There is a suggestion
Keep looking for new formats. Content types are constantly changing and changing needs of searchers.
Never use a particular format because it is new. Find out how it works in your strategy and try to use the format in the best way possible.
Take lessons from those who are already advanced in the SERPs. Learning new things from leaders is always as beneficial as it is competitively competitive. Leaders can offer tips on the latest styles and winning strategies.
Switch to multi-key analytics method. If you want to see beyond the search, you must expand your search. Sometimes using one word or phrase does not work as it may lead to the end.
Another thing is that you should always think about new types of content and try to match the newly discovered formats with our marketing strategy.
Conclusion
Types of content and formats can be many but only one type is like a plan. Which content format will suit your strategy depends on many factors including the expected result and the device used. If someone wants to find a business, information should come on the map and not on the topic.
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