Marketing Tools - Advertising, Promotion Marketing, Public Relations & Direct Marketing | (bestwaytolearndigitalmarketing.blogspot.com)

Marketing Tools - Advertising, Promotion Marketing, Public Relations & Direct Marketing

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advertising an effective promotional tool for marketing new product

4 Ps marketing is product, price, location and promotion. Four of these elements combine to form a successful marketing strategy. The promotion seeks to convey the company's message to the consumer. Four key marketing tools, marketing promotion, public relations and direct marketing.

Advertising

Advertising is defined as any form of paid communication or promotion of a product, service and idea. Advertising is not only used by companies but in many cases by museums, governments and charities. However, the treatment provided by the ad goes from organization to organization.

Advertising development includes decision on Ms. Mission, Finance, Message, Media and Ratings.

Mission is looking to set advertising goals. The objectives may be to inform, plead, remind or confirm. The goal should be to follow the marketing strategy set by the company.

The financial decision or advertising budget should take into account the life cycle of the product life, market share and consumer base, competitiveness, frequency of advertising and product changes.

Message development is further divided into four stages, message production, message testing and message selection, message removal, and community responsibility review.

Once the message has been decided the next step is to complete the media to deliver the message. The choice depends on media access, transmission frequency and potential impact on the customer. Based on this selection of media types made in newspaper, television, direct email, radio, magazine and online. After that the broadcast time is important to capture the attention of the target audience.

Assessing the effectiveness of communication is essential to company plans. There are two types of research impact research and marketing impact research.

Marketing promotion

Promotion is a promotional tool used to promote short-term sales. The promotion can be initially targeted at consumers or commercials. The focus of the ad is to create a reason for the promotional purchase to create a motivation for the purchase. Consumer benefits can be samples, coupons, free testing and demonstration. Trade profits can be reduced in price, free goods and subsidies. Promoting marketing power can be meeting, trade shows, competition between traders.

Promotional marketing work can have many purposes, for example, to attract the attention of a new customer, to reward an existing customer, to increase user usage from time to time. The sales promotion is usually directed at the phone editors and product changers.

The marketing function of a product is selected based on the marketing purpose of the company. The final selection of consumer marketing tools requires consideration of the target audience, budget, competitive response and the purpose of each tool.

Sales promotion activity should be checked first before launch. Once the work is started it should be managed to stay within the budget. An evaluation plan is a must after the launch of an advertising program.

Public relations

Companies cannot live alone and need constant communication with different customers, employees and stakeholders. This relationship benefit is provided by the public relations office. The main function of the public relations office is to manage media releases, to support product distribution, to create and maintain a business image, to manage issues with legislators, to direct management on public affairs.

Companies are looking for ways to meet marketing activities and public relations in advertising public relations. The direct responsibility of Marketing Public Relation (MPR) is to support business operations and product development.

MPR is an effective tool for building media production awareness. Once the story is spread the MPR can establish trust and create a sense of mystery between the sellers and the sellers in order to increase interest. MPR is a more expensive tool than other promotional activities.

Direct Marketing

Communication is established through a direct channel without the use of any links is called direct marketing. Direct marketing can be used to deliver a message or service. Direct marketing has shown significant growth in recent years. The internet has played a major role in this growth issue. Direct marketing saves time, makes sense personal and enjoyable. Direct sales reduce corporate costs. Face-to-face marketing, direct email, catalog marketing, telephone marketing, TV and coaches are all direct marketing media.

Advertising, Advertising Work, Public Relations and Direct Marketing play an important role in helping companies achieve their marketing goals.