What is product marketing?

Product marketing is the riding force in the back of getting products to the marketplace - and retaining them there. Product marketers are the overarching voices of the client, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.

The Product Marketing Framework

Product advertising sits at the coronary heart, the intersection, and the center of all successful companies. it is crucial and interesting - but it is able to be a touch complicated.

This is wherein the Product marketing Framework comes in:

Our Product advertising Framework covers all of the important areas required to navigate the product marketing adventure, from A to B to C to D... the list goes on.

The framework defines five fundamental phases of product advertising: find out, strategize, outline, get set, and develop. We propose familiarizing yourself with the full framework to in reality get to grips with each of the moving components.

However in the period in-between, here's a whistle-prevent excursion:

Find out - this is the stage in which you collect the info and insight to show your assumptions into knowledgeable speculation. client feedback and sussing out the competition are simply of the important thing factors involved - and they are both product advertising and marketing gold dust. ✨

Strategize - whether it is product-marketplace fit, your GTM plan, or your pricing, sturdy product advertising and marketing usually comes with a method.

Define - this is all approximately identifying your personas and making use of what you garnered from your discovery level to form consumer journey and communications.

Get set - right here, it's time to harness all of your tough work thus far with schooling, income enablement sessions, and advertising and marketing campaigns so your group is ready to take the GTM by the horns and run with it.

Grow - that is wherein your submit-launch process wishes to kick in, to make sure your product keeps flourishing and evolving in its marketplace.