What is Ecommerce Marketing? 10 Strategies to Get Started in 2022 | Best Way To Learn Digital Marketing

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The global epidemic has provided an unprecedented push for ecommerce and many businesses have been forced to become digital. Maybe you are new to online marketing and are wondering if you should be doing ecommerce marketing.

Between choosing an ecommerce platform, building your own ecommerce website, and trying to keep sales coming, it can be hard to take a single strategic task. But that is where ecommerce marketing comes into play. This guide will introduce you to the ideas, as well as the best ways to turn your business into a successful ecommerce business.

But first, do you have an ecommerce store? What is an example of ecommerce?

Ecommerce is a business that sells products through a website. It's like an online store. These products can be physical as shoes, cosmetics, books, groceries, etc. It could be online courses, training programs and memberships, proper food registration, fashion rental, and so on.

If you only sell your products through a website, you are a direct buyer business. If you have both a brick and mortar store and an online store, your model is a mix. Ecommerce retailers can also sell products for other products that they do not manufacture themselves.

Now that you know where you stand in the world of online marketing, let’s get into marketing your eCommerce business.

What is Ecommerce Marketing?

If you as an eCommerce business owner need to do eCommerce marketing, we can better explain what it really is, right?

Ecommerce Marketing Description

Ecommerce Marketing is any marketing effort you make to promote your online store and generate sales. It applies to both acquisition of new customers (customer acquisition) and making old acquisitions (customer retention).

Ecommerce marketing does the following:

• Transfers traffic to your e-commerce website
• It puts your company in front of your target audience
• It makes it easier for people who want the type of products you sell to find your website
• It converts website visitors into new customers
• Re-engages people who have visited your website before to make them buy again
• It improves post-purchase feeling to increase customer satisfaction and further enhances trust
• It refreshes current customers with timely, relevant, and informative deals to enjoy your purchase
• Updates regular and larger orders

Without e-commerce marketing, you would not make any sales. Introducing your ecommerce site is not enough - people need to find you before spending money with you.

In addition, you need to constantly remind them of your product so they can come back often, earn money.

What are the Types of Ecommerce Marketing?

Ecommerce Marketing includes almost all digital marketing and other offline, traditional, channel channels:

• Search engines
• Social media
• Email marketing
• SMS
• In the area
• Media managed as blogs
• Online publications and non-owner podcasts
• Offline marketing e.g. print, TV locations

Let's take a look at some of the most popular ecommerce marketing strategies among ecommerce marketers. You will get a full picture of the many opportunities to help you decide which one best suits your product.

Ecommerce SEO

Search Engine Optimization (SEO) makes your website more visible and easily accessible to search engines (Google, Bing, etc.). Especially when it comes to adding keywords to your site's copy that potential customers can use when searching for products similar to yours. Then, the search engine sees that you have what you are looking for and shows you high in results.

In this way, you are photographing people with the intention of buying high - like someone looking for a "men's white linen shirt". And it is an opportunity to convert people who do not know your type. Lastly, SEO is a free way to market your e-commerce business.

Ecommerce SEO should be done on a copy of the product page, your home page (meta description too), and the FAQ page. Starting a blog will also help grow your SEO. There, you can answer consumer questions such as, "How to wash a linen shirt?"

Email marketing

Email marketing is an important strategy for promoting your e-commerce. It is the channel you own as it can be controlled by a large company like Facebook, Google, or Amazon. This makes it cheaper and more reliable.

All you have to do is choose an email marketing service. After that, you can start building your email list and send them email campaigns. The key factors to consider are:

• Activity emails - order confirmation, tracking updates, login, and password reset
• Automatic emails - are automatically initiated by a specific experience or customer action
• Separated emails - designed for specific customer segments with relevant offers based on their shopping and behavioral history on the site.

Looking for a platform to manage all your e-commerce emails in one place?

Check out Sendinblue's e-commerce email software. From business messages to automated travel and listing, it's all in our free program. You will also receive unlimited contacts and up to 300 free emails per day.

If you know more about your subscribers, the most relevant email campaigns you can send. CRM added to your email tool will allow you to reach everyone at the right time with the right delivery.

There are many types of emails you can send to engage and modify your subscribers:

• Welcome email - like login to your website and product
• Drip nurture email - a series of emails with product informative and informative content until one is ready to purchase
• Discarded cart email - reminds customer to add something to their cart but has not yet purchased, touch it to complete an exit
• Purchase after-purchase email - continue to build customer relationships to promote additional orders
• Best-selling and best-selling stores - email offers for products related to previous purchases
• Receive email - to renew an inactive customer who has not ordered anything for a long time
• Loyalty reward email - thank your loyal customers for additional benefits, next level discount, or free
• VIP offer email - engage VIP customers with a special offer to make them feel respected
• Ecommerce Newsletter - a regular update to your product and products to stay up to date

If you are unsure where to start, here is our email marketing checklist and tips on how to create your own ecommerce email strategy.

Conversion rate improvement

The steps you take to convert as many visitors as possible are called improving the conversion rate. You have worked hard and / or paid for your traffic so you want it out of sales. Income-generating traffic is nothing.

There are various strategies you can use on your website to drive sales:

• App notifications
• Live chat
• User reviews and user-generated content (UGC)
• Choosing guidelines
• VR installation and setting tools e.g. fashion or furniture

SMS marketing

SMS marketing sends text messages for promotional purposes. It is ready for alerts, updates, and time-bound contributions that need to be read quickly.

An example would be an automatic SMS with a special discount that goes out in the morning on a customer's birthday. Post updates are one of the most important ecommerce communications that work well via SMS.

Just remember that you need permission from the contact to send an SMS. Also, some countries control this type of marketing too much so check before you post.

Organic social media marketing

This is your unpaid presence on social media platforms such as Facebook, Pinterest, Instagram, TikTok and wherever your audience engages. Today it is absolutely essential to be found on such sites. It is a way for people to know that you are in business and often decide that they will visit your website at all.

When marketing ecommerce, you can share company reviews, educate about your products, and promote the causes associated with your product prices. Virtually any topic relevant to your audience that we might be involved with!

Additionally, you can set up social media, which sells on Facebook, Instagram, and Pinterest directly. An additional online marketing channel for people who do not want to go to your website to browse and buy products.

Paid social media marketing

Normally organic social access is not enough for ecommerce businesses and you may need to pay to play. This means two things in general - ads and influential advertising campaigns on Facebook, Pinterest, Instagram, TikTok, etc.

Ad formats vary depending on the social media platform. You will need to check them out to find out what works best for your ecommerce store.

Then, there is the powerful marketing - paying celebrities on social media to promote your products. They can help you reach a critical audience like nature-conscious moms or fans of strong fragrances. They also represent the product as part of the lifestyle and therefore improve the brand image.

Some promoters charge a hefty fee but others work with commissions. You pay for the sales made by them, not the exposure. Try to work with different ones according to different sizes. You may find that micro influencers change better because they are more focused and better fit your niche.

Search advertising

Outside of social media, you can pay extra exposure to search engines. The most popular options are:

Pay per click (PPC, Google AdWords) - appears on search results for selected keywords, e.g. "recycled shoes"

Google Shopping - a free service where you can list all types of your product with photos and prices, and directly target high-end buyers

Display campaigns (ad ads on sites) - based on search and behavior behavior so that a customer may see your "cat tree" ad on a news site, for example, after a single search.

Compatible sales

Integrated marketing is an exciting part of ecommerce marketing. It depends on the network of partner companies, or brokers, who drive traffic to your online store and are paid for each sale they help to make.

It is usually done through a blog post where they talk about your products or simply list their preferred category in a particular category. Promoters who post directly on social media and thus replace affiliate marketing have become one of the most advanced forms of ecommerce recently. Related marketing, however, is still alive and thriving for Amazon retailers.

Cooperation

You can combine forces with other companies in a collaborative way to expand your reach and audience. It is an effective marketing strategy for ecommerce lifestyle products with targeted targeted customers.

For example, you may agree to alternate email lists so that each product communicates with potential customers. Just label the email campaign so that subscribers can understand that their information has not been sold. Another option is to create a special cross-brand offering for both product clients.

PR Awareness and Product Awareness

PR sounds outdated in ecommerce advertising but it is not. Especially if you are introduced, you will benefit from being included in offline media and offline media.

It could be a co-founder interview, a mention in the listicle (ideas for Y-X gift), or getting your topic included in a photoshoot. Whatever the size of your product, the goal is to increase brand awareness and create demand.

And let's not forget the sponsorship events and opportunities. Going offline and meeting your customers in real life is a great ecommerce business. Local shows, pop-up shops, and themed themes should not be overlooked in ecommerce advertising.

The best practice here is to choose the events you support most carefully so that you are closer to what you are aiming for and do not drift away.

Ecommerce content marketing

Content is another marketing strategy that can bring long-term results to e-commerce businesses. It comes in many formats:

• Blog topics
• Video
• Podcasts
• Guidelines and help content
• User-generated content - photos, video, forum entries, testimonials

The goal of content marketing is to answer questions, educate, expand company accounts, help people choose a product, and even have fun.

It’s your chance to tell your story, share your expertise and your values, overcome potential opposition, and reassure potential or current customers that you are a good business to buy from.

The best thing about content is that once created, it works for you. When searchable and easy to find on the site, it can increase your conversion rate. It can also be used in other eCommerce marketing campaigns such as newsletters, organic social, and relationships.

10 Best Ecommerce Marketing Strategies

What is an ecommerce marketing strategy?

An ecommerce marketing strategy that you plan to use to promote your online store and earn more sales. A strategy is a long-term idea of ​​where your ecommerce business is going. Based on your market knowledge, styles, consumer surveys, product prices, and product.

Ask yourself:

• What do you expect from sales?
• How big is your market?
• Which target group do you want to reach?
• Where are they? - both locally and online?
• How do you want your product to be seen?
• What are your competitors doing?

The answers to these questions will help you choose your "weapons of war" from the ones described above, a.k.a. marketing strategies that best fit your needs and skills.

As for the best ecommerce marketing strategies, there is no right answer.

Ecommerce is a large, multi-product industry, business model, and target group, making it difficult to identify a single leading trend. What works for one vendor with a particular product will not really work for another to sell something to another audience in a different market.

Here are some marketing tips that will help you create and improve your ecommerce marketing strategy.

1. Describe your audience and market

In order to get the right voice, messages, channels and offerings, you need to understand your audience first.

2. See what your competitors are doing

Some of it works - there is no need to replace the tire. But look at what can be done better too. This can be your competitive advantage.

3. Set targets based on benchmarks

Before you have your own data, back up your guesses to industry benchmarks. This will give you guidance on which to work.

4. Research marketing tools that can help you

As you can see, there are a lot of ecommerce marketing that can be very difficult. Fortunately, there are tools that can help you get started on a range of affordable strategies.

5. Add more marketing channels as you find your site

If you feel that your initial marketing setup is working, expand on other channels and strategies. For example, you can add a live chat if you have a dedicated customer service person.

6. Make it as automated as possible

In order to be able to rate, small businesses need sales that come automatically. If you can run by hand, it is better. This is where automated marketing strategies like multiple emails, automated workflows, notifications, and earning points you earn become useful.

7. Make your communication personal

Ads, emails, SMS, and live chat bring the best results when done personal and appropriate. Customers love comprehension information and don’t just get another general message.

8. Measure your ecommerce marketing results, refine and reuse what works

The only way to know if an ecommerce marketing strategy is working is to track return on investment (ROI). Campaigns that do not bring results are not worth spending money on. For those who do the work, try to apply it to a larger audience, clean and repeat.

9. Build loyalty to your strategy

Customer loyalty is good news: it increases profits, enhances the image of your product, attracts new customers who have heard about you from fans. It also has a long-term effect so start working on it early. Loyalty, automation, and ethics sections from CRM will help you.

10. Focus on profit, not just on sales

If you pay to get new customers all the time, that may reduce your profits. One-way sales are more expensive for you because of ad prices, as well as additional returns and transactions (new customers do not know their size, etc.). It is cheaper to drive repeat sales to current customers.

How to Write an Ecommerce Marketing Plan

An ecommerce marketing plan is your action plan implemented in your strategy. It is a road map of how you will achieve your ecommerce marketing goals.

When you start, it ends up being easy. Choose a few marketing strategies that fit your product and that you can easily set.

What does an e-commerce marketing plan look like?

Here is a description of your first-year sales activities that will create product awareness, attract customers, and keep them shopping.

• Make a product brand awareness campaign on Facebook to drive traffic
• Redirect Facebook ads to convert site visitors
• Set lead generation e.g. email registration forms or website registration
• Create default email sequence - welcome, product and product information, purchase promotion
• Work with social media promoters to increase your brand
• Improve SEO on site
• Add paid search services - Google Shopping, PPC to catch potential competitors
• Contact existing customers via email to keep them interested in content and offers
• Identify an audience that looks based on your best customers on Facebook
• Organize important ecommerce events where your target market is waiting for promotion - Black Friday, holiday marketing season, Mother's / Father's Day / Valentine's Day, return to school, summer holidays, spring break, country holidays, etc.
• Explore different marketing campaigns to see what works for your product and potential customers. Reuse what works and do not spend money on what does not work.

What is Ecommerce Marketing? It is essential to the success of Ecommerce.

You realize that without e-commerce marketing, your online store does not exist at all. The only way to get word out, attract customers, and generate (duplicate) sales is to engage in deliberate marketing activities.

Ready to get started? Check out Sendinblue for all the tools to start your ecommerce marketing strategy. Try activity and promotional email campaigns, SMS, default, and live chat - all in our free app. Extra plugins for large ecommerce platforms make it easy to connect Sendinblue to your online store.